Day 1 & 2

During days one and two, Scott and I were not exactly sure of a lot of things. First, we didn’t know what Firestone’s issues were. Second, we did not know what kind of work we would be doing to assist them. Finally, we did not know how to effectively utilize our time there in order to maximize the work we could put in. The majority of these questions would be answered soon enough. When we arrived, Mr. Carter provided us a packet that illustrated a number of key things about Firestone. We realized that Firestone needs assistance in adding proprietary aspects to their course. For instance, many other well-known courses have added other attractions to their courses. Most courses have added large 18 hole putting greens, ranges with video games, bars with simulators, etc. Firestone, however, has been watching the market for the past five years, and seeing the revenue these attractions create. After the obvious success, Firestone wants to add a large putting green, in hopes to keep players from leaving after completing their round. In result, the players would spend additional costs on food and beverage. After reviewing major courses I have played and understanding what makes them proprietary, I began to realize the profit that these attractions generate for the courses. Although this problem for Firestone is being targeted this year, Scott and I are providing input on the layout and design of what this green might look like. Another issue is the amount of staff. Mr. Carter spoke to us about the lack of staff in some areas and asked us to attempt to form solutions for their workforce. Since Scott and I both took the Entrepreneurship course at Hawken, we have developed problem-solving skills necessary for this task. While we currently don’t have a solution, we are forming one, and hope to pitch it to Mr. Carter next week.