Day 7
On day seven we continued to work with Mr. Carter to understand which members have already paid their dues for the 2018 golf season. Most often, I read names of members with dues usually above five thousand dollars or higher, and Scott works the computer, checking if they have tee times scheduled for the upcoming days. This tells Mr. Carter which members are staying at the club, and what members he needs to contact to see if they are resigning or just have not paid their dues yet. He assured us that since Firestone is mainly corporate, most businesses pay later rather than earlier, so as the month progresses more names will be removed from the list. However, Mr. Carter still calls members who are yet to pay and tells them about upcoming events in an attempt to get them back to the club. He says that they either tell him they’ve been meaning to set up a tee time, or tell him that they aren’t using the club enough, and resign over the phone. Firestone loses around 100 members a year because most members are out of state and do not visit the club enough. On the other hand, Firestone gains around 100 members a year through promotions and other events that spread awareness about the country club. Most members want Firestone to bill them annually instead of monthly (most clubs charge monthly rates). This allows Firestone to get the majority of their money immediately, instead of chasing it towards the end of the year.
Membership must be like laundry - something that always needs tending!
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